Scotland’s Pilgrim Journeys Toolkit

To help you to capitalise on Scotland’s Pilgrim Journeys, we have supplied a range of marketing tools that you can download and use for your own promotional activity.
 
These include:

Introduction:

The project, which has the support of Scottish Enterprise (with a Tourism Innovation Award), Historic Scotland and VisitScotland brings together the travels of Scotland’s Celtic saints and Medieval traditions of pilgrimage, with modern faith journeys.

The scheme is being launched by Scotland’s Churches Trust, a newly formed organisation combining the former Scotland’s Churches Scheme and the Scottish Churches Architectural Heritage Trust. The new Trust, whose patron is HRH the Princess Royal, involves all Scotland’s Christian denominations and   provides  grant aid to maintain many of Scotland’s church buildings ranging from tiny rural  parishes to urban and city buildings.

This new pilgrimage network is seen as part of a growing international renaissance of pilgrimage in Europe and beyond.  
    
Scotland’s Pilgrim Journeys will promote an initial six ancient pilgrim routes which can be accessed on a new website and travelled in various ways and stages, identifying significant churches and sacred sites to be visited.

Scotland’s Pilgrim Journey Logos

There are currently 6 logos, one for each Pilgrim Journey which can be used across all types of communication, including print collateral, online and print advertising.

Wherever possible the logo should appear with the following url www.scotlandspilgrimjourneys.com

  • Logos are offered in two file formats, JPEG and EPS. These are downloadable from the links given on this page.

You should only use the logo appropriate to the Pilgrim Journey you wish to feature in your communication.

In downloading the logo you agree to use the logo in a way which will not be to the detriment of Scotland’s Pilgrim Journeys and accept that the copyright for both Scotland’s Pilgrim Journeys and the individual logos rests with Scotland’s Churches Trust. If requested by Scotland’s Churches Trust you will cease using the term Scotland’s Pilgrim Journeys and logos and marketing collateral provided on this website with immediate effect.

Download All Logos (EPS 2.5MB)
Download St Andrew Logo (JPG)
Download St Columba Logo (JPG)
Download St Cuthbert Logo (JPG)
Download St Margaret Logo (JPG)
Download St Mungo Logo (JPG)
Download St Ninian Logo (JPG)

Free to use images

To help build an iconic visual style for Scotland’s Pilgrim Journeys all imagery should have a strong, graphic quality using powerful shapes, well proportioned and dynamic crops and interesting subject matter.  We currently have a collection of ‘hero’ shots which can be downloaded for use in your marketing and communication activities. These images can be found and saved from individual journey pages.

Promotional Wording

We have compiled some initial promotional wording to help you promote the key messages for each Pilgrim Journey in a consistent way.  When using the promotional wording please ensure reference is made to www.scotlandspilgrimjourneys.com

The St Andrew Pilgrim Journey - Pilgrim Nation

From Iona to St Andrews, follow the birth of Scotland through its major pilgrim shrines. By way of Iona, Dunkeld, Scone and St Andrews, an emergent nation shaped its spiritual identity. Today you journey from the Inner Hebrides, through Argyllshire, Highland Perthshire and into Tayside experiencing Scotland's historic landscape and exceptional beauty.

The St Margaret Pilgrim Journey- Simplicity of Heart

Between Edinburgh, Dunfermline and St Andrews you experience the riches of Celtic and medieval heritage, by sea and land, harbour and village. Margaret’s is a pathway of meditation and devotion. At the centre of Europe’s royal establishment, she was made a refugee by William the Conqueror’s, but was welcomed by Malcolm Canmore to his seagirt kingdom.

The St Ninian Pilgrim Journey- To the Source

Whithorn in Galloway is the cradle of Scottish Christianity. It is also a place of mystery and austere beauty, rich in early Christian carvings and  once a wealthy centre of royal pilgrimage,. Travel cross-country through Scotland’s borderlands or by Glasgow and Ayrshire, connecting the abbeys and castles of Scotland’s kings.

The St Cuthbert Pilgrim Journey- Searching for Peace

From Edinburgh to Melrose and Holy Island, follow Cuthbert’s quest for peace in a troubled age. You can also follow the St Cuthbert’s Way, a signposted walking route from Melrose to Lindisfarne, and connect with Scotland’s Borders Abbeys Way. The Pilgrim Journey continues to Cuthbert’s final resting place at Durham. Encounter quiet strength and reflection amidst natural beauty.

The St Mungo Pilgrim Journey- Saint of Stories

Born on a beach, he united east and west, founded Glasgow, baptised Merlin, opened up the Lake District and established Britain’s newest city- in Wales. All before returning to save a royal marriage and organise a Columba summit. Mungo, also known as Kentigern, connects Culross with Glasgow, Lanarkshire with Dumfriesshire and beyond..

The St Columba Pilgrim Way- Exile and Resurrection

From Ireland to Kintyre, through Argyll to Iona. Then follow the Great Glen to Tain and Portmahomack, or island-hop to the Atlantic fringe. Columba’s epic journeys by sea and land form the cultural and sacred geography of Scotland. Dramatic scenery unveils a story of exile, penitence and peace. Key sites on this route can also be explored in Scottish Gaelic and Irish on www.colmcille.org.

Downloadable Pilgrim Journeys Promotional Leaflet

A downloadable version of the Scotland’s Pilgrim Journeys promotional leaflet can be found in PDF format below

Download Leaflet (PDF 3MB)